WHY
How could the Arc'teryx Norvan hydration pack be improved while taking into consideration the established brand identity and values?
The Norvan 14 EP is a hydration vest developed to provide the capacity to travel long distances with an exceptional fit.
It is built to carry the calories, hydration and equipment needed for all-day trail runs. It is able carry essential food, water and gear with a precise, bounce-free fit that feels more like clothing than a pack. The main compartment includes a 2L bladder and 12L of weather-resistant storage. Front pockets that provide instant access to flasks, gels and digital tools.
HOW
Prototype Progression
Arc'teryx Norvan 14 Pack, Prototype 1, and Norvan 14 EP Prototype (Left to Right).
WHAT
With the help of,
Nimi Chen